Resume

Eloy Mendoza
Integrated Marketing Professional

I am a marketing professional focused on delivering simple solutions that engage target audiences. As Director of Marketing at Southwestern College Professional Studies, the online education division of Southwestern College in Kansas, I work to enhance the brand plus improve student recruitment through traditional and digital media. Additionally, I am a freelance marketer providing web development and consulting services to various businesses in the Midwest.

Experience

2014 - Present

Director of Marketing
Southwestern College Professional Studies

Direct management of all marketing functions for Professional Studies initiatives including brand, media relations, Search Engine Marketing/Optimization, web development, budget, advertising and all digital/traditional sales collateral.

  • Led initiative at SCPS to better align brand with overall college identity
  • Provided leadership and support to internal and main campus teams in promotion of the college mission
  • Promoted the college through advertising mediums including newspapers, magazines, radio, online and
    PPC campaigns
  • Served as college public relations liaison to media and external stakeholders
  • Implemented online payment process enabling college fee collection and non-credit registrations
  • Assisted in Salesforce CRM implementation, enhancement, and training
  • Produced and edited various videos promoting student success at the college
  • Created Online course rotation tool providing students and staff a way to view course offerings in the future,
    creating an efficient and simple way of planning graduation degree plans
  • Introduced marketing request ticketing process tracking timely delivery of projects to stakeholders
  • Coordinated SCPS promotion of speaking lectures of first commanding general at Guantanamo Bay, Major Gen.
    Michael R. Lehnert, USMC (Ret.)
  • Managed marketing budgets and resources ensuring projects achieved maximum results
  • Responsible for management and growth of Public Relations and Social Media Coordinator
  • Contributed marketing and business strategy tactics to the newly formed SC Center for Corporate Learning
  • Supported website through continuous improvement efforts based on new technology and research
  • Championed print-on-demand initiative to reduce costs of print collateral
  • Analyzed marketing web data to improve marketing initiatives

2008 - 2014

Electronic Marketing Coordinator
Great Plains Industries, Inc. (GPI)

Developed and executed a company-wide electronic marketing strategy which included email marketing, website development, video production, social media, search engine optimization and search engine marketing.

  • Generated over 4,500 qualified sales leads resulting in over $1 million in sales.
  • Delivered over 325% growth in online traffic over four years.
  • Launched B2B / B2C e-commerce system.
  • Designed product campaigns resulting in business partner engagement and product sales.
  • Produced videos resulting in over 100,000 views worldwide.
  • Managed Pay-Per-Click (PPC) advertising campaign driving over 46,000 visitors and a sales increase of 180% for target product.
  • Executed online copyright infringement initiative resulting in the removal of over 100 counterfeit products
  • Implemented Search Engine Optimization (SEO) strategy leading to first-page organic listings.

2006 - 2008

Digital Communications Counselor
Southwestern College

Provided traditional and electronic marketing solutions with a strong focus on high school-aged demographic. Developed, planned and executed multimedia projects with great success through strategic planning.

  • Developed District CASE VI award winning multimedia-recruiting tool.
  • Established electronic marketing strategies boosting freshman enrollment by 10% in the first year.
  • Developed technology-based college fair marketing solutions.
  • Created just-in-time marketing recruiting tools allowing continuous prospect engagement.
Education

2006-2008

Southwestern College
MBA

2002-2006

Southwestern College
B.A. Communications, Emphasis in New Media
Organizations

First Degree Member

Knights Of Columbus
Assistance and aid are offered to sick, disabled and needy members of the community and their families.

Board Member

Pando Initiative
We connect with students to help them engage and thrive in education and their future.

Board Member

Rose Hill Soccer Club
Non-profit soccer organization that is ran entirely by volunteers for the Rose Hill, Kansas youth.
Awards & Recognitions
Wichita Business Journal Emerging Leader 2016
Fassnacht Outstanding Administrator Recipient 2016
CASE VI Award Winner Gold 2008